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Brand Management
Tactical Marketing Plan for Vertical Market (Technology Company)
Project Overview: Developed a short-term, tactical marketing plan to support a vertical sales initiative in to higher education market (coined as ecampus). Inventoried current resources available for higher education market, researched trends within and needs of the industry, worked with lead salesperson to develop plan and presented to upper Management for approval. See marketing plan»

Brand Guidelines
(Non-Profit Health Care Organization)

Project Overview: Managed project to update current brand guidelines. Edited document, wrote copy for new information, provided input on layout and facilitated final approval prior to posting on company’s intranet. See sample of work»

 


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